A/B testing

Testing different nudges on the same page

You can test multiple version of a nudge on the same page by levering the ab variable. This variable is automatically set for visitors to a random number between 0 and 100.

By using the ab variable in an expression you can have the A or the B version being shown persistently for this visitor. For instance to do a A/B test with two versions you can add the following to the end of the nudge expression. && ab >= 50 for version A and && ab < 50 for version B. You can also split the versions differently by adjusting the numbers.

In the Analytics section you can see how the different nudges perform